"I am able to accomplish these things because I know that I am unconditionally loved." When I heard these words from a bold, well-known author this year, they crystallized everything about my 2023 journey.

This understanding of unconditional love as a foundation for professional courage helped me make two significant pivots this year. First, I left my comfortable position in non-profit healthcare for a late-stage startup. I never thought I would make a change like that but it has been a positive change that aligned with my core values. The work has greater flexibility so I get to spend more time with my family, the work is not buried in bureaucracy and politics so I get to be authentically me, and I am new to this sector so I am learning constantly.

The second pivot was reimagining my coaching practice. While I cherished working with healthcare leaders, I realized I was falling into consulting rather than true coaching. Empowered by the security of unconditional love, I took the risk of completely shifting my client base. This year I worked with mainly small business owners and entrepreneurs. The results have been transformative: This year I worked with 26 clients helping them overcome or prevent burnout, align their values with their life goals, and ultimately change their relationship with success so that they are coming from a place of intrinsic motivation versus external motivation.

This shift in perspective, understanding that my worth isn't tied to my output, has been revolutionary. Like that author whose words touched me so deeply, I've discovered that with unconditional love we are able to do work that matters, take risks, and ultimately try new things because the work does not define us and it does not make us more loveable.

This foundation of unconditional love is now enabling my boldest move yet: I am in the process of creating a new core offer for my coaching practice. While maintaining my focus on preventing burnout and creating sustainable success, I'm developing a more in-depth program. My goal is actually to work with fewer clients but do deeper work. By limiting myself to 20 clients, I can dedicate more time to each relationship, fostering the kind of deep, holistic transformation that only comes from sustained engagement.

Are you also seeking to build something meaningful from a place of intrinsic motivation?

I'm conducting research with successful entrepreneurs and small business owners to understand how they overcome their biggest challenges. Whether you're a seasoned founder or first-time creator, your experience matters.

What I'm Offering:

• A focused 30-minute conversation
• No pitches, no sales - pure insight sharing
• One participant will receive a full scholarship to my new coaching program ($5,000 value)

What You'll Get:

• A fresh perspective on your current challenges
• Insights from other founders in your position
• The opportunity to shape future entrepreneur education

I'm specifically seeking active business owners and entrepreneurs who are navigating their own relationship with success and motivation.

Ready to share your story? → [Schedule Your Call]

Stay Curious and Lead A Life of Purpose,

John

P.S. How has your relationship with success evolved this year? I'd love to hear your story.